|
|
Tim McClure; Roy Spence ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
|
|
|
|
1 |
Tim McClure; Roy Spence Don't Mess with Texas: The Story Behind the Legend
Austin, Tex. Idea City Press 2006 0972282513 / 9780972282512 Hardcover New
0972282513 0972282513 Product Description In December 1985, a bumper sticker bearing the words Don't Mess With Texas began appearing on pickup trucks across the Lone Star State. There was no explanation, no sponsor, just those four words and a small red, white, and blue Texas flag. Fast-forward twenty years to 2006. Today, the longest-running public service campaign in Texas is also the most successful antilitter campaign in history. Until now, only a handful of people knew the true stories behind the legend: the stories of famous commercials and the stories about dozens of the biggest and brightest Texas stars who donated their time and considerable talents to help Texas reduce litter on its highways by an astonishing 72 percent. About the Author Tim McClure is a brand architect, author, filmmaker, and legend builder. He is one of the founders of GSD&M, one of America's most successful advertising agencies. He is also the creator of the legendary "Don't Mess With Texas" slogan and antilitter campaign. Roy Spence is also a founder of GSD&M. He has been profiled in USA Today, recognized as an "Agency Innovator" by Advertising Age, and named "Adman of the Century" by Texas Monthly magazine.
Price:
17.78 USD
|
|
Add to Shopping Cart |
|
|
|
