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Michael A. Cusumano; David B. Yoffie ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Michael A. Cusumano; David B. Yoffie Competing on Internet Time: Lessons From Netscape & Its Battle with Microsoft
Free Press 0684853191 / 9780684853192 Hardcover Very Good
0684853191 ISBN: 0684853191 Hardcover with dustjacket, 360 pages. VG/VG. There is a remainder mark on the bottom edge, otherwise a solid unmarked copy. The Free Press, First Edition, 1998. Business & Investing, Management & Leadership. Highly Recommended!, March 14, 2001 Reviewer: Rolf Dobelli (Luzern Switzerland) - Michael A. Cusumano and David B. Yoffie have written a play-by-play of the competition between Netscape and Microsoft in an enormously detailed book that became an instant classic. Adding to the insider scoop, the authors take the opportunity to show readers how they can apply the "lessons" from this historic corporate battle to their own businesses in the context of today's fast-paced world, which runs on "Internet time." Critically acclaimed, the book is filled with facts, figures, insights and strategies, and manages to do it all without drowning in tedium. We at getAbstract highly recommend this book to people in all business. It's exceptionally well written and flows like a good adventure saga, which it is. (getAbstract note: Despite its commendable Judo tactics, Netscape in late 1998 was acquired by America Online Inc. in a deal that was roundly viewed as a final victory for Microsoft in the browser war.)
Price:
2.94 USD
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Michael A. Cusumano MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Free Press 0028740483 / 9780028740485 Hardcover Very Good
0028740483 ISBN: 0028740483 Dustjacket has light wear, creases; Book has a remainder mark bottom edge, otherwise a Very Nice Copy! Computers & Internet, Microsoft. Amazon.com This is a "facts ma'am, nothing but the facts" examination of how Microsoft works, both internally, and in the marketplace. Unlike the raft of gossipy Bill-bios or sardonic and shrill pro- or anti-screeds, this book is focused clearly (if sometimes ploddingly) on one central question: the relationship between business strategies and software development. And, as Microsoft becomes increasingly focused on the Internet, it is essential reading not just for software companies, but for all Internet companies as well. Highly Recommended. From Publishers Weekly The authors of this surprisingly candid report interviewed 38 Microsoft employees, including chairman and CEO Bill Gates, other top executives, middle managers and software developers, and they were also given access to internal documents and project data. They provide a detailed look at how the software giant develops new products, competes and strives to improve its operations. Seven key strategies central to Microsoft's approach are identified, among them: continually improve products incrementally, with direct input from customers during the development process; organize small teams of overlapping specialists who formally share tasks; aggressively target emerging mass markets. Microsoft has retained much of its loosely structured, small-team culture, and this study helps to explain how the company is able to do so while designing and manufacturing tremendously complicated products. Although some chapters are targeted to people familiar with personal computer software, this pragmatic handbook provides instructive lessons for firms and managers in many industries. Cusumano teaches management of technology at MIT; Selby teaches information and computer science at UC-Irvine. Author tour. Copyright 1995 Reed Business Information, Inc.
Price:
3.94 USD
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